Ford CEO urges Trump to not ‘cherry-pick’ tariffs as auto business faces multibillion greenback risk

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Ford (F) CEO Jim Farley sounded off on President Trump’s tariff plans — however not in the way in which many anticipated.

Throughout Ford’s This autumn earnings name yesterday, Farley warned that extended tariffs on imports coming from Mexico and Canada, the place Ford and rival GM (GM) make autos, would have a “devastating impression” on the business, with the potential for billions in income to be worn out.

However he singled out different automakers who import vehicles from outdoors America and pay no tariffs imposed by any means, claiming the present tariff scheme concentrating on choose international locations is not honest.

“What doesn’t make sense to me is why we’re having this dialog whereas [South Korea’s] Hyundai-Kia is importing 600,000 items into the US with no incremental tariff, and why is [Japan’s] Toyota capable of import a half 1,000,000 autos into the US with no incremental tariffs?” Farley stated. “I imply, there are tens of millions of autos coming into our nation that aren’t being utilized to those, so if we’re going to have a tariff coverage … it higher be complete for our business.”

Farley added: “We will’t simply cherry-pick one place or the opposite as a result of it is a bonanza for our import rivals.”

Learn extra: What are tariffs, and the way do they have an effect on you?

Ford Motor Firm President and CEO Jim Farley speaks with the media at a Ford “Detroit Proud” occasion on the 2025 Detroit Auto Present at Huntington Place on Jan. 9, 2025, in Detroit, Mich. (Invoice Pugliano/Getty Pictures) · Invoice Pugliano by way of Getty Pictures

Whereas Toyota (TM) doesn’t pay any incremental tariffs on the autos it imports from Japan, it does at the moment pay a small one in every of 2.5%. The low tariffs on Japanese autos are attention-grabbing given the import wars that occurred within the Eighties, when tariffs on Japanese vehicles exceeded 60% in some situations.

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As for Hyundai (HYMTF) and sister firm Kia, 67% of their US gross sales had been Korean-made autos, with the steadiness coming from US meeting crops and Mexico. The 2 mixed for 1.7 million car gross sales within the US final 12 months.

The US at the moment has a free-trade settlement with South Korea, which means no tariffs are collected on imported mild autos like passenger vehicles.

Farley’s concentrate on equity with tariffs (and naturally, ensuring his rivals face the identical difficulties) might not matter to Trump, given his priorities.

“Trump shouldn’t be centered on Japan, as he’s concentrating on the border and his nation’s instant neighbors,” Japan Society President Joshua Walker wrote within the The Japan Occasions, as famous by the Automotive Information. “Due to this fact, Japan is in a a lot better place than many different international locations.”

Even when a commerce battle involves cross with Canada and Mexico, Farley believes Ford is healthier located than different rivals as a result of it’s the most US-centric automaker (with the most important UAW labor power) and builds its cash-cow F-Sequence vans within the US.

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