Mark Cuban’s Favourite Shark Tank Product Was Created Simply For ‘Dudes’ And Is Raking In Over $100 Million A Yr: ‘Wipe Early, Wipe Usually’

When Mark Cuban was requested about his favourite Shark Tank funding throughout an interview on Good Morning America, he did not hesitate: DUDE Wipes. In an Instagram reel posted in October, Cuban joked, “All of us gotta wipe, proper?” He added, “All the things’s a potty joke to them. Enterprise is nice. They’re killing it. They’re gonna do one-hundred-plus million {dollars} this yr. So wipe early, wipe usually.”

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That offbeat humor is on the core of DUDE Wipes’ success. Launched in 2011 by childhood buddies from the Chicago suburbs – Sean Riley, Ryan Meegan and Jeffrey Klimkowski – the corporate has gone from a unusual thought to a severe disrupter within the $11 billion rest room paper trade. In 2023 alone, the model raked in $110 million in income, up from $70 million the yr earlier than and now holds a 1% market share in an area dominated by giants like Kimberly-Clark and Procter & Gamble.

The idea of DUDE Wipes began as a easy hack: Riley stocked their shared residence lavatory with child wipes. The roommates realized that whereas conventional rest room paper wasn’t chopping it, child wipes, not to mention males, weren’t marketed for adults.

From that lightbulb second, they sketched their prototype, pooled collectively $30,000 in financial savings and ordered their first batch of wipes. With simply $5,000 left for advertising, they started handing out samples in school campuses, music festivals and fraternity homes.

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“We did not have any cash for advertising, however we had a product,” Riley defined.

DUDE Wipes obtained its huge break on Shark Tank in 2015. With their daring pitch – telling Mark Cuban that his “a** hates him” for utilizing dry rest room paper – they secured a $300,000 funding for 25% of the corporate. Cuban’s funding stays the one outdoors funding they’ve ever taken.

Quick ahead to right this moment and DUDE Wipes is now a staple in over 20,000 shops, together with Walmart, Goal and Kroger. This yr, they expanded to Sam’s Membership and Costco. They’ve additionally doubled down on irreverent advertising, together with Tremendous Bowl billboards poking enjoyable at popular culture figures like Taylor Swift (“It is me. Hello. I am the answer. It is me. Not TP.”) and Travis Kelce (“We love a clear tight finish, too.”).

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