(Bloomberg) — Mobvista Inc. is exploring a sale of its cell promoting platform Mintegral after receiving curiosity from potential patrons together with US non-public fairness agency Bain Capital, based on folks accustomed to the state of affairs.
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Mobvista, managed by co-founders Duan Wei and Clement Cao through Seamless Expertise Ltd., is working with a monetary adviser to guage choices together with a possible sale of Mintegral, mentioned the folks, asking to not be recognized as a result of the deliberations are non-public.
Issues are preliminary and will not result in any transaction, the folks mentioned. Different suitors for the enterprise may additionally emerge, they added.
Representatives for Mobvista and Bain Capital declined to remark.
Mobvista shares have surged nearly 190% this yr in Hong Kong, valuing the corporate at about $1.7 billion.
Based in 2013, Mobvista gives promoting and analytics instruments for app builders and entrepreneurs. It has 18 workplaces globally, based on its web site, and has expanded over time each organically and through acquisitions. Its shareholders embody Singapore state investor GIC Pte with a roughly 5% stake. Mintegral is a data-driven, programmatic, and interactive promoting platform for cell apps.
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