BOSTON– Redgate introduced the enlargement of its staff with the hiring of Lauren Michaels as Vice President, Advertising.
In her new function, Michaels will lead advertising, communications and branding initiatives at Redgate that can elevate the agency’s model, drive enterprise growth alternatives and improve Redgate’s established presence within the Boston, Mid-Atlantic and Raleigh markets.
Michaels brings over a decade {of professional} advertising and communications expertise within the industrial actual property and growth sectors to her place at Redgate. Michaels will leverage her built-in advertising strategies and public relations expertise to assist Redgate’s homeowners’ illustration and strategic advisory companies and additional amplify the agency’s management place out there.
“Redgate has lengthy been a trusted advisor and companion to purchasers throughout the Boston, Mid-Atlantic, and Raleigh markets, and with Lauren’s deep experience in advertising and communications, we are going to additional elevate our monitor document of success,” mentioned Kyle Warwick, Principal at Redgate. “Her progressive and collaborative strategy to advertising will undoubtedly be instrumental to Redgate’s growth and market presence. We’re excited to welcome her to the staff.”
Michaels joins Redgate from main hospitality and residential developer Carpenter & Firm, Inc., the place she served as Advertising Director, overseeing built-in advertising campaigns, content material growth and strategic programming. Prior, Michaels spent greater than 10 years at an award-winning PR and public affairs company, the place she served in a number of roles together with Vice President on the agency, main public relations packages for outstanding industrial actual property purchasers all through Higher Boston.
“I’m thrilled to be becoming a member of Redgate as Vice President of Advertising,” mentioned Michaels. “Redgate’s steadfast dedication to delivering high-quality actual property tasks and significant outcomes for purchasers is strongly aligned with my strategy to advertising. I stay up for contributing to the agency’s progress as we additional amplify Redgate’s experience in key markets throughout our portfolio.”
Michaels is a previous co-chair of the Girls’s Management Initiative at City Land Institute’s (ULI) Boston/New England chapter, the place she organized packages centered on elevating girls in actual property. She has been a long-time supporter of the Sumaira Basis Neuromyelitis Optica Spectrum Dysfunction, the place she has sat on the Board of Administrators since 2015. Michaels additionally volunteers with HopeWell, Massachusetts’ largest nonprofit supplier of complete foster care, the place she helps efforts associated to their annual gala and fundraiser. She additionally donates time to assist The Lenny Zakim Fund, a non-profit group that builds bridges amongst folks and communities to advance social, financial, and racial justice.
Associated
– Commercial –
