Cricket is the seventh most useful sport globally by media rights revenues, in line with the forthcoming 2024 SportBusiness International Media Report.
This places it forward of motorsport, golf and tennis.
Certainly, the Worldwide Olympic Committee known as cricket the world’s second hottest sport when saying its inclusion for the LA 2028 Olympics.
This panel, at SPORTEL Monaco, will take a look at cricket’s future and ask what different sports activities can be taught from its evolution and its prioritising of the fan expertise. It would additionally look at how tech improvements, notably in digital, are driving change in how it’s watched worldwide.
The game continues to develop commercially, powered by India but additionally nonetheless going robust in its historic territories, notably the UK and Australia.
The panel may also discover future areas for development past conventional strongholds. The US, which co-hosted this yr’s ICC T20 World Cup, is a significant goal market and now has its personal league.
Moderated by Imran Yusuf, Editor of SportBusiness Media, the panel will characteristic three consultants from the sports activities media world:
- Nic Goard, Head of Sport & Content material Partnerships, Fox Sports activities Australia.
- Jake Lush McCrum, chief government officer of the Royals Sports activities Group.
- Gaurav Mehta, Co-Founder, Quidich Innovation Labs.
The panel will get to the center of main questions for the game because it continues to alter when it comes to construction and calendar. Among the many matters on the agenda, we’ll ask:
- Will the IPL primarily turn out to be cricket? It’s already increasing its stock over the following few years – will this proceed till it takes up six or extra months of the calendar?
- What does this imply for bilateral collection?
- What does the Worldwide Cricket Council must do to make sure its occasions, such because the World Cup, proceed to command robust audiences and media worth?
- How massive is ladies’s cricket, and the way massive might it get?
- How have latest tech improvements boosted engagement and viewership of the sport?
For this and extra, we look ahead to seeing you at Audio system Nook, Sportel Monaco on Tuesday 29 October, 11:00 – 11:45.
